Unleashing Creativity in the Digital Age

Unleashing Creativity in the Digital Age – Exploring the World of Digital and Media Specialists

Have you ever wondered what it takes to become a digital media specialist in the construction industry?

Digital media specialists don’t always get the attention they deserve in the construction industry. Digital media specialists are responsible for crafting compelling narratives and bridging the gap between brick-and-mortar realities and digital realms. It’s how businesses get themselves known, no matter the industry. Without a digital media specialist in your organisation, well, who will find you online? Who will know you have the service and skills they need?

While construction is still a very manual-driven industry, the world of business is becoming more digitised with each day. The construction companies that harness the power of digital marketing specialists are going to thrive. If you’re considering digital marketing jobs in this sector, here’s a glimpse into the exciting journey ahead.

Essential skills for digital media marketing in construction

There are many essential skills you will need to have in order to work in digital media in the construction industry.

Digital Marketing Expertise: SEO, SEM, email marketing, and social media advertising are crucial in this role. Digital media specialists cater to a specific audience in the construction industry, making online targeting a necessity.
Content Creation and Storytelling: The ability to narrate a captivating story that transports the reader to newly built spaces is key in construction digital marketing jobs.
Graphic Design & Video Production: Mastery over graphic design and video editing tools such as Adobe Photoshop, Illustrator, and other graphic tools can elevate you, setting you apart from the crowd. Extra points for 3D rendering and visualisation skills.
Data Analysis: Digital media specialists must be skilled at analysing digital campaigns, identifying trends, and strategising based on data insights.

Tie all of these skills together and combine them with offline marketing and understanding the construction industry and you will be a force to reckon with.

How to get into digital media and digital marketing

Like many different careers, there is not one way into a role. Experts across the industry have all joined marketing and digital media in various different ways. Whether it is a degree in marketing, communications, or graphic design. This is always a road to digital marketing jobs.

There are various certifications in digital marketing, Google Analytics, or graphic design that can make you an attractive candidate in the eyes of potential employers. Be sure to utilise every possible tool and training programme available. The world of digital marketing and digital media is constantly changing and you need to learn how to keep up with it.

What a typical day looks like for digital media and marketing

Every day is different. That is a common theme in construction, and in marketing and digital media, you are no exception. As a digital media specialist, you’ll juggle diverse tasks, from analysing campaign performance to collaborating on promotional material designs.

You might even find yourself on a construction site, filming or photographing content for your audience. You will need to tie in all of your skills to create engaging content and marketing campaigns that attract your audience. Whether you are looking to entertain, provide insights, or help garner sales; you will be using everything you have to make it happen.

Salary Expectations

Within digital media and marketing, salaries can vary drastically. Anything from specific skills, qualifications, or experience can help set you up for success and earn higher incomes. A typical salary for digital media and marketing is around £25k + per annum.

Why choose the construction industry?

Digital media marketing in the construction industry provides the opportunity to contribute to architectural legacies and various projects that will be around for years to come. It’s a unique blend of modern digital strategies and traditional products. Plus, it adds some construction jargon to your everyday vocabulary.